Good design isn't only about style—once you realise that, everything else falls into place.

Contact

Tony Seddon
Alfriston, UK

E: studio@tonyseddon.com

Expertise

• Identity & Logo Design
• Information Design
• Managing Design
• Print/Collateral Design
• Publication Design
• Web Design
• Writer/Editor

Bio

Tony spent twelve years living and working in London, first for a multidisciplinary design consultancy, then as the senior art editor for an illustrated book publisher. In 1999 he realised that the perennial contender for the "greatest city in the world" is a nifty place to visit but you wouldn't want to live there, so he relocated to a 600 year old village on the south coast with terrific broadband connections and a pub with wi-fi. Tony now works as a freelance designer, art director, project manager and writer. He has authored and co-authored five books : Images: A Creative Digital Workflow for Graphic Designers; Graphic Design for Non-designers; Art Directing Projects for Print; Typography Referenced; and Thou Shall Not Use Comic Sans: A Designer's Almanac of Does and Don'ts. He lives in East Sussex where his greyhounds are always on-hand to provide feedback when he can't decide between red or blue.