June 14, 2012
Color in Motion
In the new world of motion graphics, the oldest design rule still applies: less is more. With a combination of animation, sound and time, controlling the visual design of a piece could be the difference between giving your viewers an energetic and memorable experience or overload them into a rainbow-induced seizure. For a portfolio or demo reel, color can influence the order of projects as much as the type of work made or the client represented. Do you pair the brightly colored illustrations with high-fashion photography? Does this black and white Swiss poster look too similar to this other black and white Swiss poster? Less color doesn't mean no color, just less colors competing with each other.