rockpaperink

July 28, 2011

a COMMON film

COMMON

Topic: Branding Identity

This piece, made especially for the Ads Worth Spreading Challenge, calls on the TED community to "rebrand capitalism." It's an ambitious call to action that has real potential, and we think it's worth spreading. COMMON, created by creative director Alex Bogusky, is a community-owned, open-source brand name for prototyping progressive businesses.

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