Stanley Hainsworth is the founder of Tether, a pan-discipline/medium agnostic/global-local/(insert latest here) agency that is passionate about one thing: telling stories that matter. He has been creating visual brand stories for eager audiences worldwide for twenty-five years – while working at Nike, Lego and Starbucks – to his current passion at Tether. Hainsworth is an AIGA national board member, a featured speaker on creativity worldwide and the recipient of a long list of awards that would seem boastful to post (see small print in addendum).
Stanley is the author of Idea-ology, the designer's journey: Turning ideas into inspired designs.
I get asked frequently by students, "What is the best way to interview for a design position?" If I'm looking at your portfolio and it has your packaging project and your sustainability project and your identity project, it kind of looks like every other student's portfolio.
You know the glamorous life of a designer? If I may: 3M25 – Redeye from Seattle to NYC to give a speech at a design conference.
One of my favorite things about a year ending are the reflective lists that pop up.
Topic: Design Reference
As a designer, you count yourself fortunate when a project comes to you that combines several of your passions.
At Tether we were invited to participate in an AIGA Design Festival in Seattle.
As I traveled through the UK this summer and I tried to put work out of my mind, I kept seeing things that brought me back to the packaging world.
Look at her. Amy Winehouse lived her brand to the end.
A client comes to you and says something like, "I have a product we've been selling for 45 years, and it's done really well for us, but we're sure there is more opportunity out there.
|Design Bully||Fashion Filter|
|Overlooked||Playing with Color|
|Playing With Type||Poster of the Week|
|Take the Edge Off||Undercover|
|Design Reference||Environmental Design|
|Pattern & Palette||Product Design|