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Bill Gardner

Bill Gardner is the owner of Gardner Design in Wichita, Kansas, a firm that focuses on brand and identity development. He is also the founder of LogoLounge.com, the international, cross-referenced, compendium of logos from the worlds leading corporate identity designers. The co-author of the best selling LogoLounge, Volumes 1 thru 6, and the LogoLounge Master Library Series, Books 1 thru 4 can only mean that books 7 and 5 are in the works.

Gardner speaks nationally and internationally on identity trends and logo development. He is the author of the annual LogoLounge Logo Trend Report, published by Graphic Design USA and other design publications throughout the world. In his spare time he has recently completed a six year term as the Territorial Vice President of the International Brotherhood of Magicians. Every night he prays that clients with taste will get money and that clients with money will get taste.

Columns:

Love Thy Logo: 2013 LogoLounge Trend Report Continued

In our last post we presented five of the Logo Trends we saw as paramount from the 2013 report.

Topics: Branding Identity, Color, Design Reference, Professional Development

Love Thy Logo: 2013 LogoLounge Trend Report

Forecasting the near future in design is a reflection of society's concerns.

Topics: Branding Identity, Color, Design Reference, Professional Development

Love Thy Logo: Binge Surfing

LogoLounge.com was launched in 2001, in the early dark ages of the internet.

Topics: Branding Identity, Design Reference

Love Thy Logo: Dogs and Logos

Years ago I received a call from a veterinarian who was with a well respected practice in our town.

Topics: Branding Identity, Managing Design, Professional Development

Love Thy Logo: Eating Christ

Not sure how many communion wafers the ecclesiastics go through in a week, but I can report that Nabisco manufactures upwards of 20.

Topics: Branding Identity, Design Reference, Packaging

Love Thy Logo: If You Drop It, Will It Bounce?

Okay so this one may not hit home with designers who are purely concerned with the visual stimulation their work creates.

Topics: Branding Identity, Design Reference, Interactive Design

Love Thy Logo: The True Reason Microsoft Changed Its Logo

I've enjoyed listening to pundits discuss Microsoft's new logo released last week.

Topics: Branding Identity, Color, Design Reference, Packaging, Type

Love Thy Logo: Designing in Birdland

Seems as though Twitter this week struck a chord in my memory bank with the update of their little blue bird.

Topics: Branding Identity, Color, Design Reference, Professional Development

Love Thy Logo: If Logos Could Sing

Here's why my friends are not maniacs.

Topic: Branding Identity

Love Thy Logo: 2012 LogoLounge Logo Trend Report

An Edited First Peak Every year after releasing the LogoLounge annual Logo Trend Report we are asked if they are being presented in a ranked order and which are the most important.

Topics: Branding Identity, Color, Design Reference, Professional Development

Love Thy Logo: Steal My Logo, Please

A lesson for clients and designers alike: I like to share with clients that designers are very accustomed to rejection.

Topics: Branding Identity, Design Reference, Layouts, Professional Development

Love Thy Logo: Logo Blindness

It's a disease and every designer at one time or another is afflicted with it.

Topics: Branding Identity, Design Reference, Professional Development

Love Thy Logo: An Owliscious 2011

Late November one evening this year I find myself in Pier 1, World Bazaar, and Target.

Topics: Branding Identity, Design Reference, Packaging, Product Design

Love Thy Logo: Logos May Cause Death or Blindness

Earlier last week I was interviewed by The Globe and Mail, Canada's national newspaper regarding the Australian government's recent move to eliminate all logos from cigarette packaging in their country.

Topics: Branding Identity, Professional Development, Random

Love Thy Logo: Performing in the Square Jail

256 Pixels are putting marketing mavens and visual brand experts through some amazing machinations.

Topic: Branding Identity

Love Thy Logo: Predictions and Trajectory

Trends Don't Suck: Trend reporting on logo design has become a normal slice of my life.

Topic:

Love Thy Logo: Pathological Hijacking A-Z

Hi, I'd like to tell you how easy it is to start a business using LogoLounge.

Topics: Branding Identity, Professional Development

Love Thy Logo: Logo Post-Mortems

SWIMMING WITH THE FISH: Nothing lasts forever and neither does anything else.

Topic: Branding Identity

Love Thy Logo: 36,000 Decisions Later

Coming Up for Air Being immersed for several weeks in 36,000 logos submitted to LogoLounge, can be both suffocating and exhilarating at the same time.

Topic: Branding Identity

Love Thy Logo: Rules that can, and should, be broken: A history lesson

Ok, so we've discussed the first two historic rules already, and have determined they're no longer a mandate in modern logo design.

Topics: Branding Identity, Color

Love Thy Logo: Rules, what rules?

As I discussed in my first post on 07-05-11, there have been many logo design "rules" that have been cast by those before us, but are they still relevant? This is probably more of a history lesson for you youngsters, than a refresher course.

Topics: Branding Identity, Color

Love Thy Logo: Breaking the Rules

The Original Sin, Part 1: No, I swear it didn't happen that way.

Topics: Branding Identity, Design Reference