Bill Gardner is the owner of Gardner Design in Wichita, Kansas, a firm that focuses on brand and identity development. He is also the founder of LogoLounge.com, the international, cross-referenced, compendium of logos from the worlds leading corporate identity designers. The co-author of the best selling LogoLounge, Volumes 1 thru 6, and the LogoLounge Master Library Series, Books 1 thru 4 can only mean that books 7 and 5 are in the works.
Gardner speaks nationally and internationally on identity trends and logo development. He is the author of the annual LogoLounge Logo Trend Report, published by Graphic Design USA and other design publications throughout the world. In his spare time he has recently completed a six year term as the Territorial Vice President of the International Brotherhood of Magicians. Every night he prays that clients with taste will get money and that clients with money will get taste.
In our last post we presented five of the Logo Trends we saw as paramount from the 2013 report.
An Edited First Peak Every year after releasing the LogoLounge annual Logo Trend Report we are asked if they are being presented in a ranked order and which are the most important.
"We don't know what we don't know.
Topic: Branding Identity
Earlier last week I was interviewed by The Globe and Mail, Canada's national newspaper regarding the Australian government's recent move to eliminate all logos from cigarette packaging in their country.
Trends Don't Suck: Trend reporting on logo design has become a normal slice of my life.
Ok, so we've discussed the first two historic rules already, and have determined they're no longer a mandate in modern logo design.
As I discussed in my first post on 07-05-11, there have been many logo design "rules" that have been cast by those before us, but are they still relevant? This is probably more of a history lesson for you youngsters, than a refresher course.
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