rockpaperink

Debbie Millman

Debbie Millman is President of the design division at Sterling Brands. She has been there for 16 years and in that time she has worked on the redesign of over 100 global brands. Debbie is also President of the AIGA, the largest professional association for design in the world. She is a contributing editor at Print Magazine, a design writer at FastCompany.com, and Co-Founder and Chair of the Masters in Branding Program at the School of Visual Arts in New York City. In 2005, she began hosting the first weekly radio talk show about design on the Internet. The show is titled "Design Matters with Debbie Millman" and it is now featured on DesignObserver.com. She is the author of three books.

Her book Brand Bible, The Complete Guide to Building, Designing, and Sustaining Brands will be available from Rockport Publishers in February 2012.

Columns:

Brand Bible Blogumentary: A Girls Guide To Cultural Domination

According to the market research firm Euromonitor, the number of people living alone is skyrocketing, rising from about 153 million in 1996 to 277 million in 2011.

Topics: Branding Identity, Design Reference, Fashion, Packaging

Brand Bible Blogumentary: The Ones That Got Away

The book, Brand Bible, The Complete Guide to Building, Designing and Sustaining Brands took over a year to research, write, edit, compile, and produce.

Topics: Branding Identity, Design Reference, Packaging

Brand Bible Blogumentary: Introducing Brand Bible: The Complete Guide to Building, Designing and Sustaining Brands

Contrary to the way we think of brands now, the brand has not always signified the imprimatur of a manufactured product.

Topics: Branding Identity, Design Reference, Packaging, Product Design

Brand Bible Blogumentary: A Very Special Live Episode of Design Matters with Malcolm Gladwell and Guests

A live episode of my internet podcast Design Matters with Debbie Millman was filmed at the School of Visual Arts Masters in Branding Studio by Hillman Curtis late last year to celebrate the launch of Malcolm Gladwell's illustrated collection of The Tipping Point, Blink and Outliers.

Topics: Branding Identity, Design Reference, Managing Design, Packaging, Profiles

Brand Bible Blogumentary: Happy (Brand) New Year

Both brand new brands and heritage brands will be featured in the book Brand Bible, The Complete Guide to Building, Designing and Sustaining Brands coming out next month.

Topic: Branding Identity

Brand Bible Blogumentary: Imagining The Impossible

The students of the inaugural class of the Masters in Branding program spent an entire semester planning, researching, and writing Brand Bible, The Complete Guide to Building, Designing and Sustaining Brands.

Topics: Branding Identity, Design Reference, Packaging, Profiles

Brand Bible Blogumentary: Salt Of The Earth

Joy Morton started The Morton Salt Company in 1910 with a novel idea: by adding magnesium carbonate to salt crystals, moisture would not effect the granules, and lumps and clumps could be avoided in damp, humid weather.

Topics: Branding Identity, Design Reference, Packaging

Brand Bible Blogumentary: The Power of the People

Most people take well-designed products for granted and never question the poorly designed ones.

Topics: Branding Identity, Packaging, Product Design

Brand Bible Blogumentary: It Still Floats!

In the mid-1800s, soap was mainly a secondary product created from remnants of the candle-making process.

Topics: Branding Identity, Packaging, Product Design

Brand Bible Blogumentary: Michael Bierut: The Man, The Myth, The Brand

The opportunity to hear designer Michael Bierut speak is inspiring; the chance to interview him is extraordinary.

Topic: Branding Identity

Brand Bible Blogumentary: Advice from Kenneth Fitzgerald

Writing, organizing and researching commenced in January of 2011 for the graduate students at SVA who were tasked with working on the book Brand Bible, The Complete Guide to Building, Designing and Sustaining Brands.

Topics: Branding Identity, Profiles

Brand Bible Blogumentary: People Magazine and The Importance of Personalities

The 1960's were a radical, awe-inspiring, and influential time in this country's history; affecting everything from culture, counter-culture, politics, and in turn branding.

Topics: Branding Identity, Packaging

Brand Bible Blogumentary: Getting Nosey With Kleenex

Kleenex® is a household name, often a universal name for tissue.

Topics: Branding Identity, Packaging

Brand Bible Blogumentary: Bonds & Brands of a Lifetime

For one student Brain Gaffney, whose passions lie in jazz and faith-based communications, the opportunity to meet and interview the former design director of Jazz at Lincoln Center in New York and the designer behind the award winning work for Abyssinian Baptist Church of Harlem, was a chance of a lifetime.

Topics: Branding Identity, Profiles

Brand Bible Blogumentary: Krueger Beer: King of the Can

Beer, brands, and a book: Three key ingredients for two lucky graduate students.

Topics: Branding Identity, Packaging

Brand Bible Blogumentary: The Red Cross, First Aid Kits & A Photographer

For three students who are in love with brands it is a dream come true to be asked to research, write and be surrounded by some of the first truly great brands.

Topic: Branding Identity