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Pum Lefebure

Jake and Pum Lefebure lead Design Army, a multi-disciplinary firm based in Washington D.C. Jake is creative development boss, business whiz and account juggler. Pum is creative in chief, design maven and trend setter. Regulars on the lecture and judging circuit, they do award-winning work for local, national and international clients. Both consume colors like clockwork.

Design Army authored and designed Rockport's Letterhead & Logo Design 11.

Columns:

Color Consumption: The Colors of Culture

Viewing color is like looking at a piece of art.

Topics: Branding Identity, Color, Pattern & Palette

Color Consumption: Perfect 10 (Again!)

Let's say you're on a deserted island (with Wi-Fi, of course) and you could pick just 10 colors to keep you and your Mac happy.

Topics: Color, Pattern & Palette

Color Consumption: SomeONE to Love

Love is in the air and it's a ONEderful thing.

Topics: Color, Pattern & Palette, Self-Promotion

Color Consumption: Power of Pastel

A new year is here, and with it the inevitable reflections ("What have I done with my life?") and resolutions ("I will shed my bad design habits—and 20 pounds").

Topics: Color, Fashion, Pattern & Palette

Color Consumption: Back in Black (and White)

Once upon a time, designers of the world were antsy to pull the plug on black and white.

Topics: Color, Fashion, Pattern & Palette

Color Consumption: Classic R&B

R&B. It's a natural pairing.

Topics: Color, Pattern & Palette

Color Consumption: Pinkalicious

Brace yourself. The Category 5 design hurricane known as fashion week is upon us and a storm of colors is brewing for the new spring line up.

Topics: Color, Fashion, Pattern & Palette

Color Consumption: Back to Cool School

At last! Students are back on campus and freshmen are funneling freshly tapped kegs at institutes of higher learning across America.

Topics: Color, Pattern & Palette

Color Consumption: Green Seeing Red

It wasn't long ago that green was gauche.

Topics: Color, Environmental Design, Pattern & Palette

Color Consumption: Color My Brand

From a creative point of view, the branding landscape has evolved into a sea of sameness.

Topics: Branding Identity, Color

Color Consumption: Summer Colors

It's SUMMER VACATION! What do you see? PINK: flip-flops at the pool or a bulldog's tongue drooling on your lap? RED: a Corvette cruising for a race or a traffic light making you late? GREEN: the lawn that needs cutting or the mint leaves in your mojito? At Design Army, we see all these colors and more – and we reimagine them in ways that inspire us.

Topic: Color