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Terry Lee Stone

The Design Bitch is Terry Lee Stone, a Los Angeles-based writer, design manager, and social media content strategist. She teaches the business of design at Art Center College of Design. The author of several books on design, her recent series is called, Managing The Design Process. She's also the co-author of the cookbook, Booze Cakes, and blogs knitting and pop culture at sknitter.com.

Columns:

Ask Design Bi*ch: What makes a good Creative Brief?

Q: Dear Design B*tch how do we evaluate whether or not our Creative Brief is good? --Simon A: Well, is the resulting creative good? That's number the number one criteria.

Topics: Managing Design, Professional Development, Random

Ask Design Bi*ch: Creative Briefs are useful to both designers and clients

Q: Dear Design B*tch why should our design team bother with developing a Creative Brief? --Brit A: That's a great attitude.

Topics: Managing Design, Professional Development, Self-Promotion, Studio Secrets

Ask Design B*tch: Blogging 101

Q: Dear Design B*tch I know that a blog might be a good self-promo activity.

Topics: Managing Design, Professional Development, Self-Promotion

Ask Design B*tch: Corporate Speak Meets Design Speak

Q: Dear Design B*tch as a graphic designer I am always trying to sync up my conversations about design with my clients' business jargon.

Topics: Branding Identity, Managing Design, Professional Development, Studio Secrets

Ask Design B*tch: Managing Client Expectations

Q: Dear Design B*tch I have been at this for a while, but my clients still drive me crazy trying to make them happy.

Topics: Managing Design, Professional Development, Studio Secrets

Ask Design B*tch: Revising contracts

Q: Dear Design B*tch can you explain what's Change Order and how do I use them? --Elaine P.

Topics: Managing Design, Professional Development, Self-Promotion

Ask Design B*tch: Setting yourself up as a vendor

Q: Dear Design B*tch do you have a checklist I can use for setting myself up as a supplier for my new clients? --Benjamin A.

Topics: Managing Design, Professional Development, Studio Secrets

Ask Design B*tch: Contracts are your friends

Q: Dear Design B*tch do I really need a written contract with my clients? --Jamie A.

Topics: Managing Design, Professional Development, Studio Secrets

Ask Design B*tch: Using Your Powers For Good

Q: Dear Design B*tch can you give me some language for describing what Socially Responsible Design is all about? --Monica H.

Topics: Managing Design, Professional Development, Random

Ask Design B*tch: Client Profitability: Love them or leave them?

Q: Dear Design B*tch, what is the best way to figure out if my favorite client is profitable or not? --Jason A.

Topics: Managing Design, Professional Development, Random, Studio Secrets

Ask Design B*tch: Trademarking 101

Q: Dear Design B*tch I designed a logo and business card for a client.

Topics: Design Reference, Managing Design, Professional Development

Ask Design B*tch: What is a Design Project Postmortem?

Q: Dear Design B*tch, I've head that some designers do an analysis at the end of each and every project, not just of the creative, but of the business side of things too.

Topics: Design Reference, Managing Design, Professional Development

Ask Design B*tch: Looking at when it is OK to use others' copyrighted material

Q: Dear Design B*tch can you explain Fair Use? Why should I care? --Skip A: Fair Use is a term in intellectual property law that describes a limitation and acceptance to the rights granted by copyright to the author of a creative work.

Topics: Design Reference, Managing Design, Professional Development, Studio Secrets

Ask Design B*tch: Assessing a Client's Appetite for Creative Risks

Q: Dear Design B*tch how can I tell in advance if my client will go for a truly adventurous design solution? Is there a way to know when to take a risk and when I should pull back and play it safe? --Carla V.

Topics: Design Reference, Managing Design, Professional Development, Studio Secrets

Ask Design B*tch: Predicting the future. Money-wise.

Q: Dear Design B*tch what is the best way to predict our work load and cash flow? --Janet K.

Topics: Managing Design, Professional Development, Self-Promotion, Studio Secrets

Ask Design B*tch: Processing the design process.

Q: Dear Design B*tch should I explain our Process to clients? Why? --Abram A: Yes.

Topics: Managing Design, Professional Development, Random, Self-Promotion

Ask Design B*tch: Formalizing a Working Partnership

Q: Dear Design B*tch my friend and I have been working on projects together for a while now.

Topics: Managing Design, Professional Development, Self-Promotion, Studio Secrets

Ask Design B*tch: Appreciating In-house Creatives

Q: Dear Design B*tch I work in-house as part of a corporate design team.

Topics: Professional Development, Self-Promotion, Studio Secrets

Ask Design B*tch: Evaluating your design strategy

Q: Dear Design B*tch got any advice on how to evaluate a design strategy? --pers A: I'm a big supporter of the idea of project post mortems.

Topics: Professional Development, Studio Secrets

Ask Design B*tch: Always have written agreements for client projects

Q: Dear Design B*tch why do you always recommend writing a formal written agreement for each and every client project ? --Kyoung A: Creativity may often be difficult to define and discuss with clients, but consulting relationships have to be scoped, processes must be illuminated, and compensation needs to be spelled out.

Topics: Professional Development, Self-Promotion, Studio Secrets

Ask Design B*tch: Developing a Business Plan

Q: Dear Design B*tch my firm is thinking about developing our own products.

Topics: Product Design, Professional Development, Self-Promotion, Studio Secrets

Ask Design B*tch: How do I fire my client?

Q: Dear Design B*tch how do I fire my client? I hate them.

Topics: Professional Development, Self-Promotion, Studio Secrets

Ask Design B*tch: Switching Career Paths in Design

Q: Dear Design B*tch I have been working in the motion field for almost the past year now, and I'm starting to think it's time to explore other options.

Topics: Branding Identity, Professional Development, Self-Promotion

Ask Design B*tch: How Can I Be More Profitable?

Q: Dear Design B*tch how can I be more profitable? --Carl A: Being profitable in graphic design isn't exactly simple.

Topics: Professional Development, Studio Secrets

Ask Design B*tch: What do I ask potential creatives in an interview?

Q. Dear Design B*tch I'm new to hiring creative talent for my firm.

Topics: Professional Development, Self-Promotion, Studio Secrets

Ask Design B*tch: Why does research so often fail design?

Q. Dear Design B*tch my clients are always handing me these big fat decks of data that they call "research.

Topics: Managing Design, Professional Development

Ask Design B*tch: What is a good job numbering system?

Q. Dear Design B*tch can you recommend a job numbering scheme for tracking design projects? -Bruce A.

Topics: Professional Development, Studio Secrets

Ask Design B*tch: What goes into an Employee Manual?

Q. Dear Design B*tch we're considering creating an Employee Manual.

Topics: Managing Design, Professional Development

Ask Design B*tch: Do I need an EIN?

Q. Dear Design B*tch what is an EIN? When do I need one? Why should I care? -Benjamin A.

Topics: Professional Development, Self-Promotion, Studio Secrets

Ask Design B*tch: Is computer software going to replace me?

Q. Dear Design B*tch what will be the graphic designer's future role when much of it gets automated by increasingly sophisticated software programs? Obviously, this could really impact my design business.

Topic:

Ask Design B*tch: Any advice on creating contracts?

Q. Dear Design B*tch how do I write a contract for my design services? Where do I start? Should I just hire a lawyer? -Deanna A.

Topic: Studio Secrets

Ask Design B*tch: What's the best way to prep portfolios for job searches?

Q. Dear Design B*tch, are employers truly only interested in specialists, not generalists? Should I silo off my work and make a portfolio for each of my specialties? -JB A.

Topics: Self-Promotion, Studio Secrets

Ask Design B*tch: What's the story with sales reps?

Q: Dear Design B*tch do you know any independent sales reps that you could refer to us to represent our design firm? -Yolanda A: No.

Topics: Self-Promotion, Studio Secrets

Ask Design B*tch: Can I collect a finder's fee?

Q. Dear Design B*tch I was promised a finders fee for bringing a branding design firm to a client/production company.

Topic: Managing Design