Terry Lee Stone
The Design Bitch is Terry Lee Stone, a Los Angeles-based writer, design manager, and social media content strategist. She teaches the business of design at Art Center College of Design. The author of several books on design, her recent series is called, Managing The Design Process. She's also the co-author of the cookbook, Booze Cakes, and blogs knitting and pop culture at sknitter.com.
Q: Dear Design B*tch how do we evaluate whether or not our Creative Brief is good? --Simon A: Well, is the resulting creative good? That's number the number one criteria.
Q: Dear Design B*tch why should our design team bother with developing a Creative Brief? --Brit A: That's a great attitude.
Q: Dear Design B*tch as a graphic designer I am always trying to sync up my conversations about design with my clients' business jargon.
Q: Dear Design B*tch: I need to make sure our Design Strategy doesn't suck.
Q: Dear Design B*tch, what is the best way to figure out if my favorite client is profitable or not? --Jason A.
Q: Dear Design B*tch, I've head that some designers do an analysis at the end of each and every project, not just of the creative, but of the business side of things too.
Q: Dear Design B*tch can you explain Fair Use? Why should I care? --Skip A: Fair Use is a term in intellectual property law that describes a limitation and acceptance to the rights granted by copyright to the author of a creative work.
Q: Dear Design B*tch how can I tell in advance if my client will go for a truly adventurous design solution? Is there a way to know when to take a risk and when I should pull back and play it safe? --Carla V.
Q: Dear Design B*tch I hate Time Sheets.
Q: Dear Design B*tch what is the best way to predict our work load and cash flow? --Janet K.
Q: Dear Design B*tch my friend and I have been working on projects together for a while now.
Q: Dear Design B*tch why do you always recommend writing a formal written agreement for each and every client project ? --Kyoung A: Creativity may often be difficult to define and discuss with clients, but consulting relationships have to be scoped, processes must be illuminated, and compensation needs to be spelled out.
Q: Dear Design B*tch I have been working in the motion field for almost the past year now, and I'm starting to think it's time to explore other options.
Q. Dear Design B*tch I'm new to hiring creative talent for my firm.
Q. Dear Design B*tch my clients are always handing me these big fat decks of data that they call "research.
Q. Dear Design B*tch I love illustration.
Q. Dear Design B*tch our creative was recently plagiarized.
Q. Dear Design B*tch can you recommend a job numbering scheme for tracking design projects? -Bruce A.
Q. Dear Design B*tch we're considering creating an Employee Manual.
Q. Dear Design B*tch what will be the graphic designer's future role when much of it gets automated by increasingly sophisticated software programs? Obviously, this could really impact my design business.
Q. Dear Design B*tch how do I write a contract for my design services? Where do I start? Should I just hire a lawyer? -Deanna A.
Topic: Studio Secrets
Q. Dear Design B*tch, are employers truly only interested in specialists, not generalists? Should I silo off my work and make a portfolio for each of my specialties? -JB A.
Q: Dear Design B*tch do you know any independent sales reps that you could refer to us to represent our design firm? -Yolanda A: No.
|Design Bully||Fashion Filter|
|Overlooked||Playing with Color|
|Playing With Type||Poster of the Week|
|Take the Edge Off||Undercover|
|Design Reference||Environmental Design|
|Pattern & Palette||Product Design|