Yang Kim

Design Change is one of the many projects on which Yang Kim and Kevin Budelmann collaborate. In 1997, they co-founded Peopledesign (then BBK Studio). As executive creative director and president (respectively), they lead a 25-person team to help clients transform their businesses through a proven method of Brand Experience Design. Along the way, they got married and started a family, perhaps their most rewarding collaboration to date.

In 2010, they co-authored Brand Identity Essentials for Rockport Publishers.


Design Change: Hmm....

Desktop wallpaper isn't something most people usually think too much about.

Topics: Interactive Design, Layouts, Pattern & Palette, Random

Design Change: Oh, Sugar

Late night TV offers up some interesting things, but this one really caught my eye.

Topics: Branding Identity, Packaging, Pattern & Palette, Product Design

Design Change: Spring forward, fall down

When we sprang forward earlier this month, I dutifully changed all of the clocks in our house.

Topics: Branding Identity, Design Reference, Product Design, Random

The ABC's of Hand Hygiene: The Denver Art Museum Is Looking Out for You

At the Denver AIGA Next conference, AIGA announced that the Design Archives would be housed at the Denver Art Museum.

Topics: Environmental Design, Random

Design Change: Say what?

When did we start talking in jargon? For me, it was probably around 2008, when words and phrases typically reserved for MBAs started finding their ways into the mouths of designers.

Topics: Design Reference, Random

Design Change: It's not art, but it is.

Who doesn't appreciate the aesthetics of their toilet brush? It might sound funny, but we all do it.

Topics: Managing Design, Product Design, Studio Secrets

Design Change: It's nice to still get mail.

Like you, I get a lot of emails.

Topics: Handmade, Studio Secrets, Type

Design Change: Getting better all the time

There are 28,600 ways to write a tagline.

Topics: Branding Identity, Design Reference

Design Change: Keep Calm and Design On

When I first saw the "Keep Calm and Carry On" poster, I was so impressed.

Topics: Branding Identity, Design Reference, Fashion

Design Change: Ill Communication

About 500 years passed between Gutenberg and the time when people who set type for a living came to be known as graphic artists.

Topics: Design Reference, Managing Design, Professional Development

Design Change: Who Wants P-I-Z-Z-A?

Our children are at that age when spelling is becoming a big deal.

Topics: Design Reference, Type

Design Change: Designing from the middle

The common bell curve is a helpful model to visualize a distribution of some metric, highlighting the popular middle compared with extremes.

Topic: Professional Development

Design Change: On Ribbons

Recently I've been thinking about ribbons.

Topics: Layouts, Pattern & Palette, Random

Design Change: In the mood

A few months ago, we—along with 10 million of our closest friends—started using the online public mood board known as Pinterest.

Topics: Design Reference, Interactive Design

Design Change: Joiners

As a general rule, designers are not joiners.

Topic: Professional Development

Design Change: Could I have a video with a side of video?

[youtube:sZ-2-zlU2pQ:youtube] Links mentioned: Our Friday afternoon video project: http://vimeo.

Topics: Professional Development, Random, Studio Secrets

Design Change: Framing Design

We are career-long fans of the Institute of Design.

Topics: Professional Development, Studio Secrets

Design Change: Do These Look Familiar?

How we do what we do as designers has changed rapidly over the past decade.

Topics: Environmental Design, Layouts, Studio Secrets

Design Change: The Era of Regional Branding

A few years ago, we decided to spend a bit more time than we had in the past with local outreach.

Topics: Branding Identity, Managing Design, Studio Secrets

Design Change: An Infographic for All Occasions

I have to confess: I love infographics.

Topics: Layouts, Random, Studio Secrets

Design Change: Premiere Issue

I'm a sucker for premiere issues.

Topic: Branding Identity

Design Change: 'Work for Free or Full Price, Never for Cheap'

The construct of the RFP poses a serious challenge to the professional practice of design.

Topics: Professional Development, Studio Secrets

Design Change: What to make?

Professional design as we know it today was born by humanizing industrialization.

Topics: Design Reference, Product Design

Design Change: The Dream of the 90s

It's been said that design is all about communication.

Topics: Design Reference, Professional Development

Design Change: Blue Collar to White Collar

It was a writer, not a designer, who first pointed out to me one of the most curious things about the design profession.

Topics: Branding Identity, Design Reference, Professional Development

Design Change: Are Apprenticeships Worth It?

My first job out of design school took me to a farm in Zeeland, Michigan.

Topics: Branding Identity, Professional Development