Steve Gordon, Jr.
Steve Gordon is an independent creative consultant specializing in identity design, brand development and creative direction under the moniker RDQLUS. His clients run a wide range from small start-ups to established national companies, including collaborative efforts with fellow creative studios and agencies; all of which find themselves needing a uniquely creative perspective for their endeavors. RDQLUS Creative work has been featured in many design industry publications and prominent annuals such as LogoLounge and LogoLounge Master Library series. Gordon has also been a featured speaker at national conferences such as the HOW Design Conference, the Creative Freelancer Conference and BarCamp events, sharing views and information on a career and lifestyle as an independent creative.
Deeply involved in the idea of subcultures, Gordon stays well-versed in trends, fashion, style and youth culture—which is a state of mind, not age. As his own client, he has extended the RDQLUS brand into areas that speak to the idea that life is "limited-edition" and we must live it with the intent of being special.
He is the author of 100 Habits of Successful Freelance Designers.
Last column, I talked about how to open the lines of communication with clients in order to explore and find out what they truly need; not necessarily based on wants but rather the finding the best solution.
Whether you are a purely freelance hired-hand, a contractor/consultant or setting yourself to operate as a one-person shop, "working for yourself" truly does mean you don various hats that will put you to work on your own behalf.
How do you position yourself in your market? Hadn't quite thought of that, huh? Once again, we come to a place where the path of being a creative professional is less about the work and more about the business surrounding the work.
Tears for Fears said it best: "Everybody Wants To Rule The World.
As a freelancer or small shop, I know we'd all like to imagine that we have clients with budgetary windfalls and the hands-off approach to business that would allow us to send that 8-color, diecut, blind embossed, spot varnished project to the moon for space-age printing—we are often hit with the ever-present truth.
An almost daily catchphrase in the professional and career circles is, "work-life balance.
|Design Bully||Fashion Filter|
|Overlooked||Playing with Color|
|Playing With Type||Poster of the Week|
|Take the Edge Off||Undercover|
|Design Reference||Environmental Design|
|Pattern & Palette||Product Design|