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Steve Gordon, Jr.

Steve Gordon is an independent creative consultant specializing in identity design, brand development and creative direction under the moniker RDQLUS. His clients run a wide range from small start-ups to established national companies, including collaborative efforts with fellow creative studios and agencies; all of which find themselves needing a uniquely creative perspective for their endeavors. RDQLUS Creative work has been featured in many design industry publications and prominent annuals such as LogoLounge and LogoLounge Master Library series. Gordon has also been a featured speaker at national conferences such as the HOW Design Conference, the Creative Freelancer Conference and BarCamp events, sharing views and information on a career and lifestyle as an independent creative.

Deeply involved in the idea of subcultures, Gordon stays well-versed in trends, fashion, style and youth culture—which is a state of mind, not age. As his own client, he has extended the RDQLUS brand into areas that speak to the idea that life is "limited-edition" and we must live it with the intent of being special.

He is the author of 100 Habits of Successful Freelance Designers.

Columns:

Indie: Last Call!

After more than a year, brainstorming ideas and lots of word counts my time has run its course and we must now bid 'INDIE' farewell.

Topics: Managing Design, Professional Development, Self-Promotion, Studio Secrets

Indie: A Real Change of Scenery

Facing the monotony of routine, we all need a change of scenery.

Topics: Managing Design, Professional Development, Self-Promotion, Studio Secrets

Indie: Exploration v. Wandering, Pt. 2

Last column, I talked about how to open the lines of communication with clients in order to explore and find out what they truly need; not necessarily based on wants but rather the finding the best solution.

Topics: Managing Design, Professional Development, Self-Promotion

Indie: Exploration vs. Wandering, Pt. 1

There is a distinct difference between Exploration and Wandering when it comes to creativity.

Topics: Managing Design, Professional Development, Random, Studio Secrets

Indie: Cheat-Sheet No.1

On the whole, we indie creatives are a quirky lot and have a fun bag of tricks that we adopt, adapt and develop to help us get through our careers–short-term daily, to long-term career.

Topics: Managing Design, Professional Development, Self-Promotion, Studio Secrets

Indie: Studio of (x)

Are you "solo?" Get ready to work with others.

Topics: Managing Design, Professional Development, Studio Secrets

Indie: Find Your Place in the World!

Finding a place to handle your creative business is a challenge that is par for the course for any freelancer.

Topics: Professional Development, Studio Secrets

Indie: Make Something of Yourself This Year

As the world gets turning again, we are a blur of activity but business is still a bit slow.

Topics: Branding Identity, Professional Development, Self-Promotion, Studio Secrets

Indie: It's Difficult to Work at the Playground

A steady diet of hanging with professional peers doesn't always translate to career success or even steady work.

Topics: Professional Development, Self-Promotion, Studio Secrets

Indie: Managing the Holiday Lull

It's the time of year when our minds are on anything but work.

Topics: Professional Development, Self-Promotion, Studio Secrets

Indie: Oh, You Didn't Know You Ran a Small PR Firm Too?

Whether you are a purely freelance hired-hand, a contractor/consultant or setting yourself to operate as a one-person shop, "working for yourself" truly does mean you don various hats that will put you to work on your own behalf.

Topics: Managing Design, Professional Development, Self-Promotion

Indie: Be Cool, Stay Sweet, Keep In Touch!

There are some recurring themes here at 'INDIE'.

Topics: Professional Development, Studio Secrets

Indie: Free-Spirited or Indie Rock? Positioning Yourself in Your Market.

How do you position yourself in your market? Hadn't quite thought of that, huh? Once again, we come to a place where the path of being a creative professional is less about the work and more about the business surrounding the work.

Topics: Managing Design, Professional Development, Self-Promotion, Studio Secrets

Indie: Handle Your Business

You got into graphic design because you love the creative work.

Topics: Managing Design, Studio Secrets

Indie: Leaving the Nest to Fly Solo

Tears for Fears said it best: "Everybody Wants To Rule The World.

Topic:

Indie: Creativity is Not About Art

Creativity is not—nor has it ever been—about art.

Topics: Managing Design, Studio Secrets

Indie: Copy Shop Couture

As a freelancer or small shop, I know we'd all like to imagine that we have clients with budgetary windfalls and the hands-off approach to business that would allow us to send that 8-color, diecut, blind embossed, spot varnished project to the moon for space-age printing—we are often hit with the ever-present truth.

Topics: Managing Design, Studio Secrets

Indie: What is this Work/Life Balance You Speak Of?

An almost daily catchphrase in the professional and career circles is, "work-life balance.

Topics: Managing Design, Studio Secrets