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September 13, 2011

The Storyteller: The Same, But Different: One designer's journey through packaging in the UK

As I traveled through the UK this summer and I tried to put work out of my mind, I kept seeing things that brought me back to the packaging world.

Topics: Topics: Branding Identity, Design Reference, Packaging, Product Design

August 31, 2011

Brand Bible Blogumentary: People Magazine and The Importance of Personalities

The 1960's were a radical, awe-inspiring, and influential time in this country's history; affecting everything from culture, counter-culture, politics, and in turn branding.

Topics: Topics: Branding Identity, Packaging

August 25, 2011

From the Crow's Nest: Will bookstores go the way of record shops, and disappear?

I am the youngest of three in my family.

Topics: Topics: Design Reference, Packaging

August 15, 2011

Brand Bible Blogumentary: Getting Nosey With Kleenex

Kleenex® is a household name, often a universal name for tissue.

Topics: Topics: Branding Identity, Packaging

August 12, 2011

The Storyteller: A Brand is a Person. A Person is a Brand.

Look at her. Amy Winehouse lived her brand to the end.

Topics: Topics: Branding Identity, Packaging, Product Design, Random

August 2, 2011

Sister Raye: Lead Belly Gets the Last Laugh

In July of 1997, the Modern Dog Crew—Vittorio Costarella, Mark Atherton, co-owner Michael Strassburger and I—took a trip to Nashville for an Art-Directors-speaking-gig thing.

Topics: Topics: Design Reference, Packaging, Random

July 29, 2011

The Storyteller: The Design Equivalent of a Gatorade Dunk

A client comes to you and says something like, "I have a product we've been selling for 45 years, and it's done really well for us, but we're sure there is more opportunity out there.

Topics: Topics: Branding Identity, Packaging, Product Design

July 16, 2011

Brand Bible Blogumentary: Krueger Beer: King of the Can

Beer, brands, and a book: Three key ingredients for two lucky graduate students.

Topics: Topics: Branding Identity, Packaging