rockpaperink

July 7, 2011

International Landscape of Design

An introduction ...

Author: Paul Burgess

Topics: Branding Identity, Design Reference

Graphic design around the world.

Graphic design around the world.

So what does the international landscape of design look like? And how often do we actually take a good look outside our own working environment to take stock of what the rest of the world is up to. I've seen some amazing design work in my years in this crazy business, but sadly I've seen an awful lot more atrocious design work than great work.

If only everyone drew influence from the great work out there, rather than designing within their own limitations, wouldn't the bar be raised that much higher? And if only we were all better read... I was lecturing a junior only last week on the 'illegal' art of letterspacing lowercase characters, and reminded him of Eric Spiekermann's Stop Stealing Sheep, to which I received a very blank stare.

It's worrisome how much crap is produced across the globe, when there is so much great design out there to be influenced by. There are books full of design work to inspire, and that clever interweb thing that let's you see even more great work, so there is no excuse for that any more.

So, my blogs are going to look at how different countries do it. It's a massive generalization to say that a whole country designs a certain way, but when you look from afar, there are certainly some common threads that appear ... good or bad. Usually cultural, historical, or even linguistic differences, but sometimes because a particular style or quality is expected within that culture. In Japan for example, the color red is steeped in history and represents health, luck or well-being, so a huge amount of businesses have red logos, even though globally red can sometimes be seen as a rather aggressive color.


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