November 6, 2012

Fashion Filter

BEHIND THE FLASH: Engaging an Audience

Author: Jay Calderin

Mario Testino: In Your Face exhibit at the Museum of Fine Arts, Boston

Mario Testino: In Your Face exhibit at the Museum of Fine Arts, Boston

"The end product is mine but the work involves a team of collaborators. I see the technical side of photography as just one aspect of a shoot, like I see hair or makeup. I have an idea and convey it through other people's talents." - Mario Testino

Mario Testino: In Your Face - photo of Kate Moss

International jet-set photographer Mario Testino, known for celebrity portraits and provocative fashion images, is currently the focus of an exhibit called Mario Testino: In Your Face at the Museum of Fine Arts, Boston. The photographs throughout the exhibit are printed bigger than life, much like their subjects and the photographer himself. For those worshipping at the altar of celebrity and fashion, the subject matter alone would be enough to entice, but not everyone appreciates what goes into creating this kind of work.

Mario Testino: In Your Face at the Museum of Fine Arts, Boston

Often, as museums expand the boundaries of art to include fashion related work they are also charged with providing programming designed to cultivate an appreciation for it, which is both relevant and informative as well as entertaining. There are also those who aspire to be a part of that world and would relish an opportunity to delve a little deeper. Added value programming allows art institutions to reach a broader audience.

"You don't take a photograph, you make it." ― Ansel Adams

Fashion photographer Tracy Aiguier

Boston-based fashion photographer Tracy Aiguier recently presented a unique demonstration of what goes on behind the scenes at a fashion photo shoot. She put together a team of local fashion professionals and engaged the School of Fashion Design in Boston to provide original fashion created by student designers, showing that fashion is a part of the local community and accessible to all.

Tracy Aiguier's fashion photography demonstration also became a live art installation for those museum visitors observing from the other side of the glass.

"Which of my photographs is my favorite? The one I'm going to take tomorrow." – Imogen Cunningham

Tracy Aiguier coached aspiring photographers by involving them in the process.

Aiguier explained the process involved in photographing fashion, answered questions, and allowed members of the audience to take her place behind the camera and capture images from their perspective. Although the veil of glamour had been lifted throughout the process, guests enjoyed a fully interactive experience that provided them with first-hand knowledge of the world of fashion photography.

One of the designers Sherika Pitsch (wearing one of her own creations), model Nicole Hoehle, and makeup artist Mariolga Pantazopoulos also answered questions from the audience.

Photographing original design by Jennifer Miller from the School of Fashion Design in Boston.

"What I like about photographs is that they capture a moment that's gone forever, impossible to reproduce." ― Karl Lagerfeld

Mariolga Pantazopoulos of Define:Beauty prepped models as museum visitors looked on.

"A portrait is not a likeness. The moment an emotion or fact is transformed into a photograph it is no longer a fact but an opinion. There is no such thing as inaccuracy in a photograph. All photographs are accurate. None of them is the truth." ― Richard Avedon

Fashion model Nicole Hoehle/Dynasty Models in gown by student fashion designer Sarah Papajohn from the School of Fashion Design in Boston.

Tracy Aiguier provided instruction and solicited feedback from museum visitors about what made a good fashion image.

Tracy Aiguier

THE TEAM: Student designer Sherika Pitsch/School of Fashion Design (wearing a dress by Sakiko Hayashi), makeup artist Mariolga Pantazopoulos/Define:Beauty, photographer Tracy Aiguier, photo assitant Feda Eid.

Tracy Aiguier fashion photographs on display during the demonstration.

The gift shop is yet another aspect of connecting with an audience by providing them with a takeaway.

If you are in the Boston area on November 14, and would like to see an artist demonstration with Alguler, click here.