rockpaperink

October 17, 2012

Poster of the Week

Zwolf

Author: John Foster

Topics: Handmade, Profiles, Self-Promotion, Type

Designer: Stefan Guzy, Björn Wiede

Client: Condre Scr

Size: 70 x 100 cm

Printing Process: Screenprint

Number of Inks: One

After showcasing several posters from the recent stellar run by Berlin's Zwolf, the time has come to feature one last burst of brilliance before forcing them to wait at least another month before gracing these digital pages. And what a burst it is. What seems like a simple one-color solution, quickly reveals itself to be so much more.

As many of you know, my standard of excellence is often a sense of "Why didn't I think of that?" when viewing someone's work. This particular poster differs in that I have tried several times to use connecting lines running throughout the text. The telling factor is that I have done so with 1% of the effectiveness of that which Stefan and Björn accomplished. The nuances in where they connect the lines, and the stop/start effect of ceasing the practice in the closely stacked secondary words like "live" and "show," make for a dimensional and dynamic presentation where they quite simply have no right to be able to do so.

It's not the kind of thing that comes easily though. Guzy explains that "Condre Scr is a Berlin-based post rock/experimental band that commissioned us to create a poster for their eagerly anticipated hometown show." In order to get the effect the duo desired, they "had to design an almost illegible custom typeface," so that they could capture the feel of "the noisy saw-like sounds of all three of the artists on the bill." It is those slashes and sharp angles that give the poster it's intensity. An incredibly powerful feeling, given that it is just one color type on a white background in the end.

An ending that seems connected to the beginning, and a beginning that seems connected to the end, and a poster that simply amazes.

You can always get John Foster's thoughts on posters in book form via New Masters of Poster Design, New Masters of Poster Design: Volume Two, 1,000 Indie Posters and many more.

NOTE: Poster of the Week runs every Wednesday. Check it out each week!


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