rockpaperink

August 13, 2011

International Landscape of Design

Holland

Author: Paul Burgess

When you try to get an overview of Dutch graphic design, you find yourself caught up in the most fabulous world of typography. Typography steeped in heritage too. What I love about the Dutch is they have the clinical influence of the Swiss and the regularity and order of the Germans, but with the quirkyness of the Scandinavians.

Holland is like that: One minute you think you're somewhere fairly straight-laced and normal, and the next you think the world's gone bonkers. The people are lovely, then they throw a curve ball, just like their design work.

Sometimes it just doesn't make sense. And that's so refreshing. Look at an agency like KesselsKramer, who's work is outstanding, but half of it just seems random. Beautifully random. And their office is a church. Why not!

What's hot... Quirky clinicalism.

What's not... It sometimes goes so far, it loses any connection with its audience.


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