rockpaperink

March 17, 2012

Color Consumption

Seeing Red: Not So Lucky Charms

Authors: Jake Lefebure, Pum Lefebure

Topics: Color, Fashion, Pattern & Palette

Ahh. St. Patty's Day: A time to drink green beer and dance the jig. But there are no lucky green clovers here, only labor-of-love red hearts. This piece for The Washington Ballet showcases the world premiere of Alice (in Wonderland). With new costumes, choreography and musical scores, the ballet promises to be a most curious performance. The costumes are a true looking-glass of colors as Liz Vandal's (Cirque du Soleil's OVO) designs spring to life even when the dancers are standing still. We knew that a true photoshoot was in order and since our 2012 resolution was to be nice, we decided to do a little pro bono work for the TWB and paint the D.C. landscape red. The images can be seen in the Washington Life Magazine, print and online ads, and bus stops all over Washington, DC.

Photoshoot: The Washington Ballet's Alice (in Wonderland) for Washington Life Magazine.

Like Alice's world, the overall tone of the shoot is dark, whimsical, and mysterious. We created a series of images that highlight the artistry of the dancers and designers. Colors and contours take center stage: Alice's blonde hair is intentionally a mess—after all she just went down a rabbit hole. The White Rabbit is leaping (not hopping) because he's running late. The Mad Hatter is truly mad—no one knows if it's the multi-hued jacket he's wearing or the potent brew in his black-and-white cup. Tweedledee and Tweedledum have a ballet spring to their step—you would too with bright orange hair. And then there's the Queen of Hearts, who is seeing red as she demands to know who ate her tarts. Rose petals (and heads) fall around her but the Dancing Card takes her punishment in style with a not-so-lucky number 7 – dripping with red. It's a dark, deadly wonderland brought to life with a pirouette of vibrant colors.


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