Like Alice's world, the overall tone of the shoot is dark, whimsical, and mysterious. We created a series of images that highlight the artistry of the dancers and designers. Colors and contours take center stage: Alice's blonde hair is intentionally a mess—after all she just went down a rabbit hole. The White Rabbit is leaping (not hopping) because he's running late. The Mad Hatter is truly mad—no one knows if it's the multi-hued jacket he's wearing or the potent brew in his black-and-white cup. Tweedledee and Tweedledum have a ballet spring to their step—you would too with bright orange hair. And then there's the Queen of Hearts, who is seeing red as she demands to know who ate her tarts. Rose petals (and heads) fall around her but the Dancing Card takes her punishment in style with a not-so-lucky number 7 – dripping with red. It's a dark, deadly wonderland brought to life with a pirouette of vibrant colors.