Capsule develops local, national, and international brands from its nerve center in the heart of Minneapolis, Minnesota, USA. Its mission is to reduce the risk of taking brands, products, and services to market through qualitative research methods, holistic brand strategy, comprehensive identity systems, memorable naming, package and experience design, and creative writing solutions.
Capsule was founded by Brian Adducci, a designer whose brand and identity expertise is sought by international clients, and Aaron Keller, an adjunct professor of marketing at the University of St. Thomas. Their firm houses an eclectic collection of designers, managers, lawyers, writers, and researchers.
Clients include Fisher-Price, Honeywell, Red Wing Shoes, Target, Sally Hansen, Net Gear, Capital One, Medtronic, Panda Express, and Cargill.
Planning Setting a flag in the sands of time to represent a new view of perfume.
For some, technology is a treat.
We've all heard phrases that start with "If only" followed by some idealistic statement about saving the world with the flip of a light switch or the flush of a toilet.
Introduction The Royal Tropical Institute (KIT) is an international center of knowledge and expertise focusing on international and intercultural cooperation.
Long-term memory likes to keep a tidy cerebral cortex.
If you were blindfolded and someone put five similar products in front of you, could you pick out your brand of choice? The next time you're consuming a product right from the package, close your eyes and ask, "What do I feel?" Do you feel the shape, texture, and general structure of the package? Is it unique to this brand? Shape and structure can be made simple; put the product in a box that's strong enough to handle moderate damage during transport and you're done.
Many things can occur in the blink of your eye.
Design briefs: keep them brief.
Do blondes really have more fun? If so, do they need more help being blonde? This brand identified an unmet need that any brunette would turn up a nose to: helping blondes care for their specific hair color.
Spend days, nights, and weekends to create a unique-to-the-world package.
Before you pick up a sketch pad, review the previous work done during the planning stage.
Walk into a retail environment and look around.
Before conducting any customer research, be sure the methods are valid and agreed upon by the client and a research professional.
Not long ago, plump ships glided into the ports of majestic empires, straining under vast cargoes of spices, textiles, and adventures plucked from faraway colonies.
If you grew up with a houseful of siblings or ever had a college roommate with a penchant for "borrowing" clothes, you know the value of a good Sharpie marker.
Topic: Branding Identity