AdamsMorioka
Based in Beverly Hills, AdamsMorioka's philosophy of clarity, purity, and resonance has served as a catalyst in the design community since 1994.
Sean Adams and Noreen Morioka have been globally recognized by every major competition and publication including; Communication Arts, AIGA, Graphis, The Type Directors Club, The British Art Director's Club, ID, and the New York Art Director's Club. In 2000, The San Francisco Museum of Modern Art exhibited AdamsMorioka in a solo retrospective. Adams and Morioka hold the honor of being named to the ID40, citing them as two of the 40 most important people shaping design internationally. AdamsMorioka's clients include ABC, Adobe, Gap, Old Navy, Frank Gehry Associates, Nickelodeon, USC, Sundance, and The Walt Disney. www.adamsmorioka.com
AdamsMorioka has authored several Rockport books including Logo Design Workbook, Color Design Workbook, Masters of Design: Logos & Identity, and Masters of Design: Corporate Brochures.
Articles:
Andrea Tinnes: Color Systems
"Tage Des Deutschen Films in Tbilissi" Film Festival Posters (2002–2004) Client: Medea: Film/Production/Service This series of bilingual posters promotes the German Film Festival/ Tbilissi in Georgia, a former Soviet republic, and Germany.
Topic: Profiles
Thinking About Color Systems Trends and Forecasting: Color Systems
Several companies, designers, and associations do market research on color to establish trends and predict changing cultural preferences that impact all areas of design.
Topics: Branding Identity, Color, Design Reference, Pattern & Palette
Color Forecasts: Where Do They Come From?: By Leatrice Eiseman
From international runways to America's own designer collections, the march of models in the latest trend of colors will ultimately wend its way into and greatly influence the color of interior furnishings, automobiles, and all manner of consumer goods, including product packaging, advertising, websites, and point-of-purchase appeal.
Topics: Color, Environmental Design, Fashion, Pattern & Palette
Color Systems in Art and Design History: Color Systems
Monet's Impressionism Impressionism was a major art movement that emerged in France during the late nineteenth and twentieth centuries.
Topics: Branding Identity, Color, Design Reference
Hello Design: Color Systems
"Culture Shock Week" Website Interface Design Client: The National Geographic Channel The National Geographic Channel sought to promote its special weeklong programming event called "Culture Shock Week" to drive television tune-in and attract new viewers to the channel.
Topics: Branding Identity, Color, Interactive Design, Layouts
Motion Theory: Color Systems
Hewlett Packard Anthem Client: Goodby Silverstein & Partners, Hewlett Packard With the merge of digital giants HP and Compaq, HP and its advertising agency sought to communicate the unique advantages of the new company to business and retail customers with a major television campaign.
Topics: Branding Identity, Color, Profiles
Chase Design Group: Color Systems
Polly Pocket! Licensed Product Style Guides Design Client: Mattel, Inc.
Topics: Branding Identity, Packaging, Pattern & Palette
Mevis & Van Deursen: Color Systems
Los Amorales by Carlos Amorales Client: Artimo Los Amorales is a book about a coherent series of works by the Mexican artist Carlos Amorales.
Topics: Color, Layouts, Pattern & Palette, Type
Liska & Associates: Color Systems
2002 Product Catalog and Dealer Toolkit Klein Bicycles Klein Bicycles is a favorite of professional racers and hardcore mountain bikers, but few outside that small circle of devotees knew of the brand's existence until recently.
Topics: Branding Identity, Color, Profiles
The New York Times Magazine: Color Systems
The New York Issue Publication Design Client: The New York Times Magazine The designers were charged with a brief to visualize a design for the annual "New York" issue of the New York Times Magazine that spoke to that year's topic: the arts and culture.
Topics: Branding Identity, Color, Layouts
Steinbranding, Buenos Aires, Argentina: A Case Study in Color
Steinbranding consists of more than sixty professionals and fifty designers committed to inspiring and revitalizing brands.
Topics: Branding Identity, Color, Profiles
Segura, Inc., Chicago, USA: A Case Study in Color
Segura, Inc.
Topics: Branding Identity, Color, Profiles, Type
Pentagram Design, Ltd., London, UK: A Case Study in Color
Pentagram is one of the world's premiere design companies.
Topics: Branding Identity, Color, Professional Development, Profiles
Segura Inc.: Color Systems
5inch Custom-Designed CD-Rs and Cases Client: 5inch Segura, Inc.
Topics: Branding Identity, Color, Packaging
Walker Art Center: Color Systems
How Latitudes Become Forms Exhibition Catalogue Client: Walker Art Center This catalog documents How Latitudes Become Forms, the Walker Art Center's four-year global initiative, and its culminating exhibition, which explores a variety of international artists working in media ranging from painting and sculpture to video and performance.
Topics: Branding Identity, Color, Design Reference, Studio Secrets
Talking About Color in Design: Color Talk
Talking about color will always be a challenge.
Topics: Branding Identity, Color
Assist in Mnemonic Value: Rules of Color
What designer doesn't want his or her work to be memorable to the audiences for which it was created? Color can be a powerful ally in that pursuit.
Topic: Color
Understand Limitations: Rules of Color
It has been said that necessity is the mother of invention, and naturally, that applies to graphic design as well.
Topic: Color
Brand New School, Santa Monica/New York, USA: A Case Study in Color
Brand New School (BNS), a live action and design company, responds to visual culture all over the world, translating it into television commercials, music videos, and on-air network identity packages.
Topics: Branding Identity, Color
Consider That Experimentation Is Key: Rules of Color
Experimenting with color is a way of challenging a designer's imagination and often results in a variety of unexpected new solutions.
Topic: Color
Dynamo, Dublin, Ireland: A Case Study in Color
Dynamo, established in 1992, is one of Ireland's most respected design consultancies, combining award-winning design with intuitive strategic thinking.
Topics: Color, Self-Promotion
Methodologie, Seattle, Washington: A Case Study in Color
Methodologie is a brand firm that specializes in comprehensive, business-critical communications systems such as brand development, investor communications, corporate identity systems, and print and interaction design.
Green Dragon Office, Los Angeles, Calif.: A Case Study in Color
The Green Dragon Office is led by its founder and creative director Lorraine Wild.
Lorenc + Yoo Design, Atlanta, Georgia: A Case Study in Color
Lorenc + Yoo Design is an Atlanta-based environmental graphic design firm whose projects include retail spaces, tradeshow exhibits, furniture design, wayfinding signage, museum exhibitions, and event and corporate visitor center environmental graphics.
Create Color Harmony: Rules of Color
To a certain extent, pleasing color harmony is just like any other aspect of beauty: it is in the eye of the beholder.
Topic: Color
Uwe Loesch, Erkath, Germany: A Case Study in Color
Uwe Loesch is an internationally recognized poster designer (Plakatgestalter) and professor at the Bergi University of Wuppertal in Düsseldorf.
Think About Composition: Rules of Color
Artists have been pursuing the ideal standard for proportion and composition since ancient times.
Topic: Color
LUST, The Hague, Netherlands: A Case Study in Color
LUST is a design, typography, and propaganda collaborative based in The Hague that was started in 1996 by Thomas Castro and Jeroen Barendse.
AdamsMorioka, Beverly Hills, Calif.: A Case Study in Color
AdamsMorioka is interested in prescient vision pared down to its most direct and powerful level.
Topics: Branding Identity, Color
Johnson banks, London, UK: A Case Study in Color
Johnson banks provides creative and pragmatic solutions to communications problems in a smart and lively way.
Topic: Color
Know That People See Color Differently: Rules of Color
Color vision is a result of the way our eyes and brains interpret the complexities of reflected light.
Topic: Color
Attract and Hold Attention: Rules of Color
As color is a visual language in and of itself, a designer can use it to attract the eye and focus attention on the intended messages in the work.
Topic: Color
What Is Color Theory?: Color Theory
Color theory is a set of guiding principles that can be used to create harmonious color combinations.
Topic: Color
Use Standardized Color Systems: Rules of Color
Increasingly, designers work across several media, including print, online, broadcast, packaging, and environment.
Topic: Color
A Case Study in Color: Chimera Design, St. Kilda, Victoria, Australia
Chimera Design, established in 1997 by creative director John Magart, provides expertise for a diverse range of clients.
Topic: Color
Fauxpas Grafik, Zurich, Switzerland: A Case Study in Color
Fauxpas Grafik was founded in 2001 by partners Martin Stillhart and Giles Bachmann.
What is Color?: In a physical sense, there really is no such thing as color, just light waves of different wavelengths.
The human eye can distinguish among these wavelengths, so we see the world in color.
Topic: Color
Convey Information: Rules of Color
Color has the ability to evoke a response, create a mood, symbolize an idea, and express an emotion.
Topic: Color
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