December 11, 2011
Ricardo Leite
Ricardo Leite is partner and creative director of Crama Design Estratégico, a Brazilian design agency founded in 1991 and based in Rio de Janeiro.
Topics: Branding Identity, Packaging, Professional Development, Profiles
November 24, 2011
Plum Organics
Planning "Analysis paralysis.
Topics: Branding Identity, Packaging, Profiles
November 23, 2011
The Next Best Chance
Whether it is new software or cutting-edge typographic styles, educators are expected to be at the forefront of their disciplines.
Topics: Branding Identity, Packaging, Product Design, Professional Development
November 6, 2011
LuxeLab Blonde-Aid
Do blondes really have more fun? If so, do they need more help being blonde? This brand identified an unmet need that any brunette would turn up a nose to: helping blondes care for their specific hair color.
Topics: Branding Identity, Packaging, Product Design, Type
November 5, 2011
Packaging Guidelines
Spend days, nights, and weekends to create a unique-to-the-world package.
Topics: Packaging, Product Design
October 31, 2011
Fox River Socks
The feeling of putting a good pair of socks on cold feet can be a special moment in someone's day.
Topics: Branding Identity, Packaging, Product Design, Profiles
October 27, 2011
Criteria 4: Navigation
Walk into a retail environment and look around.
Topics: Branding Identity, Packaging, Product Design
October 24, 2011
Purpose of Planning
One hour of planning usually eliminates two hours of reworking.
Topics: Branding Identity, Packaging, Product Design
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