rockpaperink

May 17, 2012

Defining a Brand

PROJECT: World Trade Centers Association global positioning and branding update CLIENT: World Trade Centers Association INTENDED AUDIENCE: primary, local WTC leadership; secondary, international business/world trade community CREDITS: creative director, Christopher Liechty; art director, Jeff Johnson; designers, Hiedi Blackwelder, Nick Redd, David Dick, Jane Clayson The World Trade Centers Association (WTCA) called on Meyer & Liechty, Inc.

Topics: Branding Identity, Design Reference, Profiles

May 16, 2012

Every Time Someone Says "Ethics," a Designer Loses His Wings

Design ethics is a slippery slope.

Topics: Design Reference, Environmental Design, Managing Design, Professional Development

May 10, 2012

Absolut Vodka Bottle

Derided as resembling a plasma bottle by early critics, the Absolut Vodka bottle achieved commercial success and design recognition soon after its introduction to America in 1979.

Topics: Branding Identity, Design Reference, Product Design

May 7, 2012

Get Your Hands Dirty

With the problem identified, all the research done and necessary information gathered and analyzed, it's time to mould your concept.

Topics: Branding Identity, Color, Design Reference, Profiles, Random

May 3, 2012

The Formal Language of a Display Typeface

Class: Forms and Ideas 1 Level: Third (Final) Year Faculty: Goddur Duration of Project: Eight Weeks Project Brief Design a new display typeface based on an existing typeface.

Topics: Design Reference, Professional Development, Random, Type

May 1, 2012

History Of Russia

A friend gave me Doré's History of Holy Russia when I was twenty-five.

Topics: Design Reference, Professional Development, Profiles

April 25, 2012

Morton Salt Umbrella Girl

Joy Morton started the Morton Salt Company in 1910 with a novel idea: By adding magnesium carbonate to salt crystals, moisture would not affect the granules and lumps and clumps could be avoided in damp, humid weather.

Topics: Branding Identity, Design Reference, Profiles

April 18, 2012

Embrace The Differences Between Print And The Web

By focusing on the strengths—and pleasures—of print, publications can and will remain relevant.

Topics: Branding Identity, Design Reference, Layouts, Type

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