June 6, 2012

A Very Tough Crowd

PROJECT: HOW magazine redesign CLIENT: F&W Publications and HOW magazine INTENDED AUDIENCE: Designers CREDITS: A collaborative project between HOW in-house designer Tricia Bateman, the HOW editorial staff, and design by DJ Stout and Erin Mayes, Pentagram Design, Austin, Texas Maintaining a fresh look is critical for HOW magazine, a publication aimed squarely at graphic designers.

Topics: Branding Identity, Color, Design Reference, Layouts, Managing Design, Profiles, Studio Secrets

June 1, 2012

Portfolios That Got Jobs

Chip Kidd In 1986, I was art director of book jackets at Alfred A.

Topics: Handmade, Professional Development, Profiles, Self-Promotion, Type

May 26, 2012

Claudia Rosa Lukas

Helmut Lang's outstanding student, Claudia Rosa Lukas, is a young Austrian who in the course of her short career has demonstrated her command of the lessons learned from Helmut and Vivienne Westwood, successfully integrating the best teachings of the previous generation into her own artistic vision.

Topics: Branding Identity, Color, Design Reference, Fashion, Professional Development, Profiles

May 21, 2012

Amanda Spielman

Purpose: Bookfool is an online resource for fiction recommendations that matches people to books based on factors such as mood, personal circumstances, and geographical locations of interest.

Topics: Branding Identity, Interactive Design, Profiles

May 17, 2012

Defining a Brand

PROJECT: World Trade Centers Association global positioning and branding update CLIENT: World Trade Centers Association INTENDED AUDIENCE: primary, local WTC leadership; secondary, international business/world trade community CREDITS: creative director, Christopher Liechty; art director, Jeff Johnson; designers, Hiedi Blackwelder, Nick Redd, David Dick, Jane Clayson The World Trade Centers Association (WTCA) called on Meyer & Liechty, Inc.

Topics: Branding Identity, Design Reference, Profiles

May 12, 2012

Dylan Poster

Milton Glaser's "Dylan" poster was perhaps the most influential graphic object of my formative years, the early '70s, when I just got out of school.

Topics: Color, Pattern & Palette, Profiles, Self-Promotion

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