May 22, 2013
Do Your Homework
Before you begin designing a logo, do your homework.
Topic: Branding Identity
May 15, 2013
Welcome to the club
"I have been doing design work for more than ten years.
Topic: Branding Identity
May 13, 2013
Planting a Good Idea
Brooklyn Botanic Garden is a tranquil 52-acre urban oasis.
Topic: Branding Identity
May 9, 2013
Managing Aesthetic Strategy
Whether you are a designer or their client, you'll eventually need to review, analyze, and evaluate the appropriateness of any design solution in light of the objectives identified for the project.
Topic: Branding Identity
May 3, 2013
Showing Spine
One day, Michael Carabetta was passing his boss on the staircase and his boss asked him, "Can we design a new logo?" Carabetta replied, "Sure.
Topic: Branding Identity
April 30, 2013
Planning for Change
Commitment to an identity program over a defined period of time makes sense, though identity programs are made for reinvention.
Topic: Branding Identity
April 24, 2013
The Truth Comes Out
Logos that try too hard, feel forced, or seem to be a stretch can stand out—in a bad way.
Topic: Branding Identity
April 19, 2013
Hierarchy
Umbrella brands protect sub-brands from harsh market elements, casting long shadows of influence across them.
Topic: Branding Identity
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