May 17, 2012
Defining a Brand
PROJECT: World Trade Centers Association global positioning and branding update CLIENT: World Trade Centers Association INTENDED AUDIENCE: primary, local WTC leadership; secondary, international business/world trade community CREDITS: creative director, Christopher Liechty; art director, Jeff Johnson; designers, Hiedi Blackwelder, Nick Redd, David Dick, Jane Clayson The World Trade Centers Association (WTCA) called on Meyer & Liechty, Inc.
Topics: Branding Identity, Design Reference, Profiles
May 16, 2012
Every Time Someone Says "Ethics," a Designer Loses His Wings
Design ethics is a slippery slope.
Topics: Design Reference, Environmental Design, Managing Design, Professional Development
May 15, 2012
Get a Business Mentor
"If you are thinking about going freelance, you are probably already a qualified designer.
Topics: Professional Development, Self-Promotion
May 14, 2012
Well-Designed Goes Beyond Pretty
Great design can be pretty.
Topics: Branding Identity, Color, Packaging, Pattern & Palette, Product Design
May 12, 2012
Dylan Poster
Milton Glaser's "Dylan" poster was perhaps the most influential graphic object of my formative years, the early '70s, when I just got out of school.
Topics: Color, Pattern & Palette, Profiles, Self-Promotion
May 11, 2012
When In Doubt, Make Your Own
When clients, deadlines, and conventions begin to chafe, or there's no apparent place to speak with an alternative voice, there's nothing quite like starting your own publication for the like-minded.
Topics: Interactive Design, Managing Design, Professional Development, Self-Promotion
May 10, 2012
Absolut Vodka Bottle
Derided as resembling a plasma bottle by early critics, the Absolut Vodka bottle achieved commercial success and design recognition soon after its introduction to America in 1979.
Topics: Branding Identity, Design Reference, Product Design
May 9, 2012
Creating Interactive Portfolios and Websites
For many design jobs, websites are the first place an art director will view a designer's work; the designer then needs to follow up with a print portfolio and live presentation.
Topics: Color, Interactive Design, Professional Development, Self-Promotion, Type
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