In addition to doing design work, Jay also writes and researches, developing his ideas for other media outside graphic design. The most recent ideas he's worked with in the Presto campaign for Nike came from an article he wrote for the American magazine SOMA about the importance of the post-wild-style grafitti generation. "I wrote about how they were gathering in this tiny town in Tokyo called Naka Meguro, which has become a mecca for post-grafitti artists from all over the world, and how their art appears on lamp posts and walls and so forth, and how these people were completely different from the first grafitti artists. This article became kind of like a launching pad for that Presto idea. The influences can come through my writing. Currently I am working on a basketball project as an art director. I do a number of diverse projects."