Level: Second Year
Faculty: Maurizio Osti and Danilo Danisi
Duration of Project: Two Semesters
Students are charged with developing a new identity system for the academy to reflect changes in the organizational structure and enhanced communication courses initiated in 2004, according to the reforms proposed by the Italian Ministry of Education. Three departments have been launched; new courses are now offered not only in the fine arts, but also in graphic design, product design, scenography, restoration, communication arts, and so on. The logo has to maintain the institutional icon: the academy's Fama, a very important masterpiece by Marcantonio Franceschini; so the whole project must respect this particular element. Three groups of students are to design the institutional part of the entire communication system: logo, stationery, signage systems, posters, and merchandising.
The projects will be examined by a jury composed of the Academy's president, director, and academic board. The best project will become the official identity system for the institute and will be used for both internal communications and external operations.