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August 22, 2011

Accessible can be smart; smart can be funny

Workflow and In-House Dynamics

Author: Plazm

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Why Not Associates place a premium on sense of humor when approaching design problems. A fan of comedy himself, partner Andy Altmann was quite pleased when he was able to help with the Tern redevelopment project in Morecambe, near Lancaster. Rather than featuring a public servant in the classical sense, the redevelopment project proposed a statue of Eric Morecambe, the comedian who is closely associated with the town of Morecambe. By selecting a figure that melded with local culture and history, the designers were able to dispute the idea that only generals and princes could be the subject of statues, but that a man who made people laugh was worthy of commemoration.

In collaboration with artist Gordon Young and sculptor Russell Coleman, Why Not Associates surrounded the statue of the comedian with quotes from some of his better-known sketches.

Source: 100 Habits of Successful Graphic Designers

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