In collaboration with artist Gordon Young and sculptor Russell Coleman, Why Not Associates surrounded the statue of the comedian with quotes from some of his better-known sketches.
August 22, 2011
Accessible can be smart; smart can be funny
Workflow and In-House Dynamics
Why Not Associates place a premium on sense of humor when approaching design problems. A fan of comedy himself, partner Andy Altmann was quite pleased when he was able to help with the Tern redevelopment project in Morecambe, near Lancaster. Rather than featuring a public servant in the classical sense, the redevelopment project proposed a statue of Eric Morecambe, the comedian who is closely associated with the town of Morecambe. By selecting a figure that melded with local culture and history, the designers were able to dispute the idea that only generals and princes could be the subject of statues, but that a man who made people laugh was worthy of commemoration.
|Design Reference||Environmental Design|
|Pattern & Palette||Product Design|