In the poster shown here, Fella combines sports lettering from Yale with odd kinds of old-fashioned lettering, creating a look of sports nostalgia mixed with thoughtful graphic design. The result is an eclectic mix that has nothing to do with the present. Fella notes, "I guess it's a kind of post-modernism. These pieces function autonomously. They don't function in the design world; they occasionally make it into the art world, into a gallery or a museum. The posters that I do are very specific to a very small audience. The Yale poster won't make any sense to anyone besides people who are involved with the Yale graphic design program. They will be the ones to get the nuances. Yet it works as a piece, an announcement. It's readable; it gives you the time and the place of the event."
All graphic design announces something: it is worthless after the event is over. Fella's philosophy of the edition drives him to create these seemingly obsolete pieces. "I make all these announcements for things that are already over. I pay for them myself. There are no editions; there is just the archive edition. In advertising you send out 200 posters and hope that 20 people come to the event. When you do it after the fact, you just make the 20 and give it to people who actually came to the event." Fella's experimental graphics give him an opportunity to create work associated with events but that do not advertise them ahead of time. They are graphic souvenirs and function to promote ideas rather than events, thus clearly reflecting the work and thought process of the designer.