"I heard that there was a book-publishers' fair down at the Javits [Convention] Center. I thought, that would be a great place to bring laser prints of my book work. I'll walk around until I see books that I like. I'll walk right up to the people representing the company and tell them that I am a book designer and ask them if they could hand these off to the art director. I handed out about 30 copies at a fair that had about 300 publishers. I ended up getting some nice work from it."
The strategy of direct self-promotion at a book fair was effective for Worksight. One of the clients he gleaned through this jaunt through the convention center was Oxford University Press. They called him on the strength of the lasers that he handed out, and he was able to get an excellent project as a result. They were reprinting Rachel Carson's book, The Sea Around Us, which was first published in 1951. It was the 50-year anniversary of the first edition, one of the first environmentally oriented books written about the sea, and Oxford wanted a special treatment.