August 15, 2011
Distribute your work through respected channels to gain client confidence
Hideki Nakajima has published two books that feature most of his work. He finds them useful for establishing credibility with his prospective clients. The books also serve as his portfolio for exhibitions in which he is asked to participate. "Two books that collect my works are titled Revival and Nakajima Design 1995-2000. I also did the exhibition 'New Village/Code Exhibition' (2002). The magazine IDEA had a special feature on my work in 2000 as well."Most of Nakajima's clients come to him over and over, so he has little need to self-promote. On the other hand, he also believes that award shows and competitions give his clients a sense of security, a validation by the design establishment that his work is recognized by his peers. For Nakajima, his reputation is built on his work and through the books and articles that feature his work. In developing a body of published work, Nakajima effectively creates a stand-in for what a conventional designer might use as a portfolio. His books are designed as books, created to stand alone as pieces of work in themselves.
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