The logo posters are a staple of the Chase Design Group's self-promotion, as well as an excellent catalog of their large and diverse client base. The one featured here is third in a series of three produced over the past ten years, each featuring 77 new logos. "The process of creating these has changed with technology," comments Chase. "The first poster we did was produced photomechanically, because it was created before we had our first Macintosh. The second poster included a few logos that were done by hand, but all were scanned into the computer. The third poster was built in Illustrator. Even the hand-done, calligraphic parts of the logos were streamlined or scanned to create digital art for all the logos."

Chase observes that industry recognition keeps her firm visible among people who recommend design firms, and the business press keeps her firm visible among clients and prospects; she acknowledges the power of both. Publicity, such as being featured in books or winning awards, is also an effective tool. "We get most of our nonreferral business from people who have seen our work in magazines or books. We often get referred by people who have never worked with us, but they know our work and reputation." In addition, Chase often speaks at design trade shows, which she enjoys, and which serves to keep industry awareness of her firm high. For Chase Design Group, a combination of approaches creates a flexible and effective self-promotional plan that reaches many different markets and potential clients.