In the note, they thank clients for their business and remind them that 10 percent of the proceeds from every job goes to the Worldstudio Foundation, their socially progressive, nonprofit organization. They highlight the Foundation's activities that year, giving clients a chance to recognize that they have helped without even realizing it. It is one of the only times that the clients of Worldstudio, Inc., hear about the activities of the Worldstudio Foundation. Otherwise, the partners keep the messaging about each entity as separate as possible. Randall says, "In the very beginning, we were really keen on merging Worldstudio, Inc., and Worldstudio Foundation by describing that we are a graphic design studio and a foundation, and we care about our community and all of that. Not to be callous or mean about it, but basically, clients don't care. It's like, 'Oh yeah, that's nice, but what about my brochure?' Or 'I need a new logo,' or 'it's costing too much,' or 'I need that sooner.' They appreciate the fact that we do this, but it is not a deciding factor why people work with us."
The mission of the Worldstudio Foundation remains central to the principals of Worldstudio, Inc. In creating promotional materials for clients, it is important to them to make a strong statement about the identity of their firm, despite the fact that it may not have much impact on business development. Designers: Mark Randall, David Sterling