rockpaperink

July 12, 2012

The Golden Rule Really is Golden

Derek Armstrong McNeill, Grill Creative

Author: Steve Gordon, Jr.

This one is so simple: Treat your vendors like you want your clients to treat you—like a peer, not a servant. Be good to your vendors and they'll remember you're a good guy when you really need them to help out in a pinch.

Always remember that a professional vendor is always trying to give their clients the best possible products and services, just like you. And also remember that many of the complaints that you have about your clients, your vendors and reps have about you. Your clients ask you for tight turn-around time, they don't honor their deadlines, sometimes have bad attitudes, and always demand that you produce better quality for less money, and these are the same things you ask of your vendors. Remember that your vendors are part of your professional network and should be treated as professionals. Give what you want to get.

A few of the primary pet peeves printers have about designers and how you can avoid adding to their aggravation:

  • Add proper bleeds, crops, and other print production needs in the original files.
  • Image resolution should be initially set and maintained according to final output needs.
  • Resizing images above 25 percent of the original will cause rapid deterioration of image quality.
  • Realize that specified papers and materials will often alter designs, colors, and final output.
  • Do press checks to avoid final output surprises.

Source: 100 Habits of Successful Freelance Designers

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