I was commissioned by Filinvest Development Corporation to design a set of brochures for Seascapes Resort Town, a beach community and resort located in the island of Mactan, Cebu, the Philippines. Each brochure showcased a product offered by the realty development, namely the beach club, the lots, and the villas and casitas. Designed to market a leisure and tourist destination, every brochure incorporated a marketing teaser or mailer which came in the form of a detachable postcard. The design and placement of the postcard was executed in such a way that the flow of the brochure's content would be consistent and seamless whether the postcard was detached from the main brochure or not. This design integrated two collaterals into one marketing piece, which saved the client money in terms of their production and distribution costs.
Appropriate, simple solutions like this will win the accolades of any client who has to work with a tight budget.
Other two-for-one design ideas:
- Promotional mailer that includes a punch-out business card
- Direct-mail piece that folds out into a poster
- Branded reusable "gift" items that have a subtle marketing message and contact information on them
- Any uniquely designed items that have longer usage and shelf life than simple paper-printed materials