It's not just the work that has a postmodern flair; the firm does as well. It's not really even a business. The truth is, "Jewboy Corporation was never officially built. It is a project, not a company." In actuality, all of his work is not even done under this guise. Shin himself says, "Many people know Jewboy, but few know the person behind it. Sometimes even those folks I work for."
Formed during his studies in the Netherlands, Jewboy is now an unstoppable force. The exhibition and publication of Shin's work in Spain, Germany, Australia, Mexico, Italy, and at home in Israel attest to that. This exposure has made a huge impact on his life. "It made me famous! Well, actually, I'm not that famous, but I am a very good designer. Actually, I don't know if I'm that good, but I do make a great potato soup. Actually, my girlfriend doesn't even agree with that." As you can see, fame hasn't deadened his wit one iota.
It's a quick pull of the trigger (literally, in one of his pieces) that brings Shin's work to life. Paraphrasing Eli Wallach, he says, "In posters as in life, if you need to shoot—shoot, don't talk." Shin fires out a potent mix of images inspired by his techy background mixed with a love affair with the atmospheric work of the 4AD record label and the software capabilities of Adobe After Effects, not to mention models and online pornography. Just look at some of this stuff! When questioned, Shin notes that his main influences include past masters in the vein of Factory Records–era Peter Saville: "The style has no connection to what I do, but the zone—oh, the zone! I think it's very much the same." We trust Shin does not deliver his promotional posters the night of the event, as Saville once famously did!
Enamored with the large format of the poster and the possibilities inherent in that scale, Shin also admits a dislike for most other poster designs. He does not shy away from offending either his viewers or his family. Members of his family are buried in his images, and viewers are likely better served by not guessing which are blood relatives. In spite of living in a region of nearly constant turmoil, he still keeps a smile. Well, at least a smirk. While discussing his design philosophy, Shin noted in all seriousness, "People of planet Earth. Enjoy! At least try to."