rockpaperink

October 26, 2012

TYPOGRAPHY FOR THE PEOPLE

Ana Benaroya

Author: John Foster

Topic:

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"All I really needed was the name of the headlining band and I was ready to go," says Ana Benaroya with a smile. "I pictured a scruffy rocker with long, flowing locks slicking his hair back. I wanted the text to mimic the hair, so I had some words and lines flow into each other. Once again, this poster was one that I pieced together from different drawings. In Photoshop, I do a lot of painting and then erasing to carve shapes out. Sometimes working subtractively can be very rewarding." The hand-lettering perfectly complements Benaroya's illustration. "I would always rather hand-draw all my lettering than use a typeface. I feel as though the letters are part of my illustration. I wouldn't want someone else drawing my drawing, so I don't want someone else designing my letters!"

"This poster was an instance where the drawing was whole before I scanned it in," explains Ana Benaroya. "Certain elements in the coloring were added afterward in Photoshop, but the composition was already predetermined. I tried to think of broad, general themes that ran through the play, and I focused on betrayal—not seeing things and people as they truly are—and also the aging process." She was determined to illustrate something raw, rather than a scene-specific event, in order to be powerful. "I think most Shakespeare plays call for handcrafted elements. The plays are always basic in their lessons yet extreme in how they are portrayed and acted. So much humanity must be conveyed—and only the hand can do that."

Source: DIRTY FINGERNAILS

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