Lorenc + Yoo Design's philosophy is one of exploration, inquisitiveness, and commitment to innovation. Its approach centers on collaboration among design disciplines, allowing each client's persona to come through in the executed design. Lorenc + Yoo Design teams include architects; interior, industrial, and graphic designers; and a cadre of specific consultants assembled to meet the needs of a given project. They share ideas, ask questions, and engage in constructive criticism among the disciplines in order to achieve an integrated design solution.
Both Lorenc and Yoo believe in design as narration; they tell client and brand stories through the environments that they create. The designers use color as an important element in their storytelling. Partner Jan Lorenc explains, "The color needs to narrate the focus of the space. Your journey through the space can be packaged by pieces of content wrapped in a focal color that evolves with the content." To keep the experience fresh and interesting, the designers tend to use color judiciously. Lorenc continues, "If one uses the entire color palette within all parts of the space, it doesn't work. It gets tiring. There needs to be a reason behind the use of color."
In environments, many spaces may be visible simultaneously, so the design can be seen in one overall glance. Thus the use of color becomes an organizing or thematic medium in Lorenc + Yoo Design's work. In addition, the designers look for equity their clients may have in a particular color scheme and incorporate that into the overall strategy. In exhibits, color is tied more directly to corporate identity and brand messaging, but it is used in a subtle way with punctuations of punchy color. For their work in signage, which tends to have greater longevity in terms of display usage, color and materials are tied to the interior design or the architecture of the building.
The firm has no set color palette, although the principals admit to using a lot of silver-colored metals, such as aluminum and stainless steel. Jan Lorenc describes color selections as "totally dependent on the intent of the project." He says, "We learn about the effects and intensities of colors to see what the space is like and build a digital or physical walk-through model. The physical model is the best way to see the space, since you can walk through it in your own mind at your own pace without the technology hindering your participation." Either way, the designers visualize the spatial sensation of their color choices before implementation.