The Web has not only influenced how print looks, it's also changed the kind of information people gather from different resources. For example, people are increasingly going to the Web for quick hits of fast-breaking and changing news. This has forced news magazines especially to rethink the kind of information they present in order to stay relevant and compete on their own ground. "For a while," Arthur Hochstein notes, "print was trying to emulate the Internet, and now there's a backlash, which is smart, because print is print and electronics is electronics and each should do what it does well." In the case of Time, this includes focusing less on breaking news and more on analysis and opinion, using columnists and features to help readers interpret and understand the information they've been gathering all week from their desktop.
By working together, the two media actually support and reinforce one another. "The Web is not an enemy," says Hochstein. "We encourage our reporters to contribute to both our online and print versions. They're increasingly seen as one entity, but the magazine doesn't need to and shouldn't need to keep up with the Internet. News magazines have been on everyone's hit list for twenty years, but the more likely scenario is simply a retrenching, a redefinition." Marcus Piper agrees: "The Internet has changed the way people interact with things, their attention spans, and how they receive information. People want snippets, and they need to be grabbed and told to read something. Creatively, the dominance of the Internet as a source of information is a great thing because magazines are forced to be better. Things like tactility are now key for publication designers. It's an opportunity to make magazines work harder and be better, and that is exciting."