Brett MacFadden tries to manage this mood by finding and enhancing the connections between images. "The author creates quite a bit of the pacing, but beyond that, you start out with this whole pile of imagery and you look for what sits well next to each other. The majority of the work in these image-heavy books is about dropping things in, resizing them, trying to work it until it holds as a spread." MacFadden consistently finds pacing mechanisms within the material itself. "Sometimes I look for lines in images that will connect them to other images; connecting horizon lines or connecting other elements within images will give me clues. I might match textures, colors, atmospheres. There can be a musical patterning, where you let things fall quiet, or bring them to a crescendo. Pacing is essential, and a lot of it is intuitive. Mostly, it's aesthetics and balance. You just go back and see what feels right or feels off."
July 16, 2012
Pay Attention to Pacing
Thoughts on Books
While a designer cannot completely control how a reader works his or her way through a book—especially an image-filled book on art, photography, or architecture—it is still incumbent upon the designer to try to direct the reader down a particular path and thereby create a specific kind of journey. "There's this idea of pacing in a book," says Michael Worthington. "People look at books in two ways: They pick them up and flip through them from back to front and they may stop at a page that catches their interest; the other way is to go from page 1 to 2 to 3, and so on. As the designer, you're trying to control a narrative and also create an overall mood with the design when the viewer is flipping through it."
Source: 100 HABITS OF SUCCESSFUL PUBLICATION DESIGNERS
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