So what makes good typography in a book? According to Michael Worthington, it's a combination of art and practicality, old and new.
"We try to walk a fine line between things that are expressive and connotative of the theme of the show or the artist's work," he says. "And then the other side is purely about functionality: how well a typeface is drawn, how well it functions on the page. We try to do both things. One of the ways we do this is to use a combination of typefaces and unusual things that you haven't seen together before. Some of it is about discovering new typefaces and rediscovering old typefaces that have been overlooked. We'll try to work something that's traditional and known with something designed just this year."