rockpaperink

June 2, 2012

Think About the Future

Understanding Publications

Author: Laurel Saville

Topics: Branding Identity, Layouts, Type

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Publications provide a unique opportunity for a designer. In most graphic design projects, you design it, print it, and then it's over. A publication is more of a living, growing, evolving organism that blooms again and again in response to the environment in which it's created and the content that it presents. Therefore, it's important for the designer to be forward-looking. "In the beginning, especially on a start-up publication," says Vince Frost, "there may be no history. So we talk to the person about the future, not the past. They have goals and we want to understand their long-term objectives and create solutions that are about the future, not where they are today." This clarifies another interesting point about publications: Instead of trying to achieve multiple, sometimes competing objectives in a single, one-time piece, an editorial designer can use several issues of a publication to fully realize the multifaceted vision of its editors and contributors.

Source: 100 Habits of Successful Publication Designers

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