rockpaperink

July 9, 2012

Signs of Italy

Selected by Louise Fili

Author: Steven Heller

Topics: Branding Identity, Color, Handmade, Type

For years and years, I have been documenting the vernacular signage of Italy. Whenever I travel there, I make a point of going to a city I haven't yet been to, just to photograph the signs. The mix of Stile Liberty (or Art Nouveau), Art Deco, and post-Fascist lettering; scripts, neon, and hand-painted specimens are a great source of inspiration. The signs are so beautifully rendered as to make all contemporary methods seem inferior.

The signs were made by skilled craftsmen—with emphasis on "men." No women were employed in this specialist's profession. They doubtlessly learned their craft from previous generations. Some garnered their styles from books in which templates for letters provided the aesthetic basis for the respective periods. They worked on glass, wood, and metal. The ones on glass, however, are the most luminescent. I have hundreds of photos arranged in small albums, by city and town.

I refer to them often, whether for a specific commission, including reference for a logo or sign (or cookbook), or just to transport me back to Europe. I never tire of looking at them. And nothing makes me happier than to see a modern shoe store that will show the respect to retain a wonderful old sign from its former life as a pasticceria.

Source: I Heart Design

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