rockpaperink

June 19, 2011

Develop a social agenda

Community Involvement

Author: Plazm

Topic: Random

The unique integration of Worldstudio, Inc. and the Worldstudio Foundation sets this organization apart. David Sterling and Mark Randall started the foundation before creating their design studio. Their goal was to have a business, but they first wanted to prioritize the mission of the nonprofit organization that became the Worldstudio Foundation. They discovered that it was impossible to merge the interests of a business with their socially active work, so the foundation and Worldstudio, Inc. developed as distinct entities.

The umbrella mission of the foundation is to involve creative professionals in socially and environmentally aware projects. The most overt manifestation of the foundation work is the magazine Sphere, which is published approximately once a year and features projects of the foundation as well as global concerns of the foundation. The magazine is a forum for the creative work of Worldstudio and provides ongoing inspiration for the staff of the design studio. It is also the arena in which the cross-pollination between the studio and the foundation occurs. Specific foundation initiatives include a scholarship program with an emphasis on supporting diversity and support for creative people who build a social agenda into their work in some way. The foundation also has a mentorship program in which creative professionals are paired to work on community-based projects. For example, high school students team up with working graphic designers and artists to create billboards against gun violence, a newspaper on homophobia, or a poster series on tolerance. The end results are displayed in the public arena. Through these programs, high school students are exposed to a variety of career opportunities and are able to learn how they can use the power of creativity to give back to their communities.

Everything that the foundation does nurtures the idea of making artists and designers—whether they be high-school-aged students, college students, or professionals—more socially and environmentally aware and giving them tools, ideas, and inspiration to use their creativity for positive social change.

Source: 100 Habits of Successful Graphic Designers

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