March 7, 2012

Coca-Cola Bottle

Selected by tim hossler

Author: Steven Heller

This humble bottle is a souvenir from my father's trip to Egypt in the early 1980s. I like its strangeness and history, as it is familiar yet exotic, ordinary but slightly off. The almost unbreakable glass container is a relic from the Cold War era. Containing a sugary syrup drink, this coca pod–shaped vessel was intended to spread democracy and good will. Even as a prop, it is a movie star as instantly recognizable and meaningful as James Dean. The bottle transcends its functional role, standing for the good, the bad, and the ugly of the country that created it. Whether labeled in a Roman, Cyrillic, or Arabic font, this bottle will always symbolize U.S. culture and capitalism. It is poetically American. - Tim Hossler

Growing up in the historic town of Dodge City, Kansas, Tim Hossler developed a love of American myth and pop history. Iconic actor Dennis Hopper hailed from the same town, which has always been a source of pride. He moved from the Midwest to New York City, whereas a designer he worked with photographer Annie Leibovitz. Her work strengthened Hossler's vision of referencing the past. He currently holds the position of art director for the Wolfsonian-Florida International University in Miami Beach, Florida.

Source: I Heart Design