Although Emigre does not follow the conventional model of a client-based studio, the insights VanderLans and Licko are able to offer are nonetheless useful, particularly for people who are just getting started. In some sense, Emigre's work is the purest entrepreneurial model you can find—they create their own products and do their own sales and distribution. This style of business flies in the face of a conventional shop that depends on client work for its revenue and the direction of its work. Emigre essentially eschews dependence upon the client and the web of commercial acceptance. By developing a catalog of fonts and concentrating on the magazine, VanderLans and Licko keep themselves busy with the kind of work that challenges and satisfies them. They located a niche within the magazine market and filled it with what they wanted to see.
June 14, 2012
Read it all, forget it all, and do your own thing
Continuing Education and Professional Development
Topic: Studio Secrets
Because of their unique position as designers who make a magazine, advice from Rudy VanderLans and Zuzana Licko can be hard to categorize. "If you want to know how to set up a graphic design studio, you should probably talk to people like Milton Glaser or Pentagram," VanderLans demurs. Citing their longevity, he supposes they must be doing something right.
|Design Reference||Environmental Design|
|Pattern & Palette||Product Design|