Although Emigre does not follow the conventional model of a client-based studio, the insights VanderLans and Licko are able to offer are nonetheless useful, particularly for people who are just getting started. In some sense, Emigre's work is the purest entrepreneurial model you can find—they create their own products and do their own sales and distribution. This style of business flies in the face of a conventional shop that depends on client work for its revenue and the direction of its work. Emigre essentially eschews dependence upon the client and the web of commercial acceptance. By developing a catalog of fonts and concentrating on the magazine, VanderLans and Licko keep themselves busy with the kind of work that challenges and satisfies them. They located a niche within the magazine market and filled it with what they wanted to see.