Chase Design Group created a single card-label printed on heavy rag stock, which is foil-stamped and embossed. These techniques would normally be prohibitively expensive, but Chase Design Group figured out a way to attach the same label to a variety of vinyl bag sizes using a grommet to hold the label to the center of the bag. This approach created a unique, high-end look for the products. Chase Design Group also developed a series of postcard-sized info cards for each product that fit into a small custom binder of oversized fabric swatches, which allows the recipients to appreciate the full beauty of the fabrics. Expanding the concept of modern luxury across all of the company's materials established a cohesive brand that held up next to the competition and increased the integrity and appeal of the line for the consumer. As a result, selling Matteo to the end user became easier for the retailer.
June 15, 2011
Make a low-budget project look expensive
Continuing Education and Professional Development
When Matteo's president, Matt Lenoci, first approached the Chase Design Group, Matteo had a logo and packaging scheme, but it was clearly in need of an update. The new logo is based on a classical roman serif font updated for a more modern feeling. Chase Design Group's solution for the packaging resolved two problems. The first problem was how to give the company a luxurious look without breaking its modest budget. The second was how to package the variety of sizes of product without requiring different-sized labels for each item.
|Design Reference||Environmental Design|
|Pattern & Palette||Product Design|