"The students with whom Santoro works are interested in the wider industry of design, and this group gives them an opportunity to keep abreast of the variety of design-related events that happen all over New York City. Because the New York AIGA chapter is the largest in the country, and Pratt has the largest number of graphic design students of any school in the country, providing a group for students seemed like a natural outgrowth of Santoro's work with the New York City chapter and his interest in teaching.

The students attend talks by figures such as Jean Widmer and Stefan Sagmeister and discuss what they've seen and heard. Involvement in the group can be a good foundation for the résumé for a student just out of school—being involved with a professional organization demonstrates interest in the field as a whole. In addition, involvement in the group gives students an opportunity to make contacts with people in the industry while they are still in school. "It was easy for me to start because I had so many contacts already," says Santoro. "I think it is a good thing to provide students with this opportunity."