Some industries find that color trends change rapidly; others are less subject to fluctuations in taste and style. The fashion industry is perhaps the most susceptible to trend. However, interior design, especially home furnishings, and automotive design are subject to fluctuations as well. Youth-oriented goods and services in every category feel the effects of shifting color trends.
The major U.S. forecasters are the PANTONE® Color Institute, the Color Association of America (CAUS—the oldest forecasting service in the country), and the Color Marketing Group (a nonprofit international association of 1,500 color designers). These groups provide forums, workshops, and reports on an annual and seasonal basis.
Many factors affect color trends, including:
- National cultural influences
- Music and entertainment; pop culture
- The economy (good or bad)
- World events (politics, wars, natural disasters)
- The shrinking global community
- Business and manufacturing demands
- Nature and environmentalism
- Shared technologies
- Nostalgia and futurism
- Psychological impact of certain colors