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• EAN (ISBN-13): 978-1-59253-740-2
• ISBN: 1-59253-740-5
• Item: 195003
• Publisher: Rockport Publishers
• Pub. Date: September 1, 2011
• Size: 8.5 x 10 in.
• Weight: 1.75lbs.
• Illustrations: 300
• Topics: Typography, Print Design

Typography Essentials: 100 Design Principles for Working with Type

• Ina Saltz (author)
• Paperback, 208 pages
• Price: $25

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A deep understanding of letterforms and knowledge of their effective use can only be obtained with constant observation and experimentation; it evolves over a lifetime of design practice and study. This comprehensive guide is intended to advance the progress of designers seeking to deepen their typographic expertise. Typography Essentials is a practical, hands-on resource to distill, organize, and compartmentalize—but not to oversimplify—the many complex issues surrounding the effective use of typography. It is for designers of every medium in which type plays a major role, and is organized and designed to make the process enjoyable and entertaining, as well as instructional.New in paperback, this book is divided into four easy-to-use sections: The Letter, The Word, The Paragraph, and The Page. Each of the 100 principles has an explanation and examples representing the principle in action.